About The Clueless
First avatar agency in Spain. Now a full AI suite.
In 2023 we built Aitana — the first virtual model to land a major fashion campaign. Today we’re a team of creators turning the same craft into tools every artist can use.
2023Founded · Barcelona
12+AI tools shipped
50k+Creators on the suite
100M+Renders generated
Our story
From a single avatar to a creator’s toolkit.
The Clueless began in a Barcelona studio with one question: could a fully AI-generated model carry a real campaign? The answer was Aitana — covered by Forbes, ABC, Euronews and dozens of fashion outlets in over thirty countries.
Brands started asking for more. More avatars. Different lighting. Editorial campaigns. Long-form video. Lipsync. Soon we weren’t just making avatars — we were building the workflow behind them. The plug-ins. The fine-tunes. The prompts that hold up under brand scrutiny.
We packaged that workflow into a single product. The Clueless AI Suite is what we wish we’d had three years ago: every tool we trust, every model we fine-tuned, every shortcut we found — in one place.
Aitana · Vellum 3.0“
The next generation of creators isn’t choosing between AI and craft. They’re building both at once.— Manifesto 001
Built around three rules.
01 · Craft first
Tools serve the maker
Every tool we ship is one we use on real client work. If a model doesn’t pass our brand reviews, it doesn’t pass to you.
02 · Real outputs
Production-ready, not demos
Editorial-grade. Brand-safe. Resolutions and likenesses that hold up on a billboard, not just a feed. Anything else is a toy.
03 · Your work, yours
You own what you make
Your renders aren’t training fuel. We don’t train models on your content, ever. Commercial license included from the Plus plan on.
How we got here.
2023 · Q3
Aitana goes live
The first AI-generated model with a managed career. Covered by Forbes, BBC, ABC, Euronews and 30+ international outlets.
2024
From avatars to brands
Campaigns with Audi, L'Oréal, Sony, Llongueras and more. The roster grows to 40+ avatars across markets.
2025 · Q1
The internal suite
We rebuild our entire production stack: Vellum, Orbit, Cosmos, Echo, Human — internal-only at first, used on every client project.
2026
Public launch
The Clueless AI Suite ships to the world. From a one-person studio to a working agency stack — same tools, same craft.
Covered by the press worldwide.
ForbesBBCWiredEl PaísABCVogue
+ Euronews · Le Figaro · Esquire · Cosmopolitan · La Vanguardia · The Times · TechCrunch · GQ · Glamour · Hypebeast
Build the next campaign with us.Start free, scale into Business when you’re ready. Or talk to our agency team about custom workflows.
Press kit, brand assets and high-res logos available on request. press@theclueless.ai